Ethics in research
are considered a helpful tool that integrates positive behavior in research
(Kaboub, 2008). It helps the researcher and the participants to avoid any
violation of the research principles. It assures the prevalence of professional
ethics in research and improves the quality of research. It is the demand of
the research discipline that the researcher and the participants follow the
guidelines of ethical consideration and professional ethics in research
(Kaboub, 2008).
The excessive
smoking behaviors effect the social interactions of people and give a negative
impression on others. The anti-smoking media campaign not only seizes this
effect, but also brings a positive environment to improve public interactions.
Smoking is an
ever-increasing negative habit that has harmful effects on human health.
Unfortunately, this issue had become quite evident in teens and young adults,
who spend a lot of money and time on smoking (Liu and Tan, 2009). There are
various reasons for them to smoke. Many of the youngsters smoke to make a
prominent impression in their social circle, considering that they look even
smarter by smoking. However, they neglect the fact of adversity that is the
ultimate outcome of excessive smoking. The selected research article by Liu and
Tan (2009) highlights some very interesting facts, as they researched to bring
a positive impact on the selected issue.
Liu and Tan (2009)
selected a particular group of people for their research on effective
anti-smoking media campaign and its effect on smoking behavior. The case was
carried in California, as the two researched observed a particular group of
smokers in California. The results of this research not only affected the teens
and young adults involved in the habit of smoking, but also affected the
families of those smokers in a positive way. Their research was planned to
evaluate the effect of media campaign in presenting commercials and advertisements
that entails anti-smoking message. There are some advertisements that prevail
positive impression of smoking, which results in smoking attitudes. On the
other hand, they utilized the evidence from advertisements of anti smoking
attitudes (Liu and Tan, 2009).
Liu and Tan (2009)
identified that smoking has become the most prevalent negative behavior in
teens and young adults that has long lasting health and societal effects. In
order to reduce this fashion from society, Liu and Tan (2009) constructed
pseudo panel data. Their research made it evident that a lot of money is used
to expand the business of tobacco by advertising, and then why not utilize the
same economics to decrease the number of smokers. They divided the participants
into four variables to underline the results. The participants were divided in
the category of adult smoker participants, adult smokers who never quit
smoking, adolescents who have just started smoking and adolescents who have
committed never to smoke. The results of the research provided positive
results, as the number of smoker was reduced. This research study brought a
positive influence on teens and young adults who never thought that they could
quit smoking, and now they are living a healthy span (Liu and Tan, 2009).
This
research of Liu and Tan (2009) justified the ethical standards of a positive
research that helped the participants (teens and young adults) and their
families to overcome the adverse habit of smoking. This research met the
criteria of positive paradigm by asserting real life event and observing a real
life situation. This has analyzed the implication of the ethical research
by presenting an illustration of a positive research that has benefited
children and family.
References
Kaboub,
F (2008) “Positivist Paradigm” Leong,
Encyclopedia of Counseling, vol.2 (2), Data retrieved from http://personal.denison.edu/~kaboubf/Pub/2008-Positivist-Paradigm.pdf
on July 18, 2014
Liu,
H., Tan, W (2009) “The Effect of Anti-Smoking Media Campaign on Smoking
Behavior: The California Experience” Annals
of Economics and Finance, vol. 10 (1), Data retrieved from http://www.aeconf.net/Articles/May2009/aef100103.pdf
on July 18, 2014
